The Power of Pre-brandingEvery branding agency or expert wants to come up with the most powerful, most elegant, most valuable brand possible. Branding experts and marketers rack their brains, do loads of research, and perform consumer surveys and focus groups in order...
Branding Experts and Domain NamesBranding experts understand the potentially immense value of proper, sustainable branding. Building multibillion-dollar brands like Apple or Google requires time, money, skill, and the right name. Although almost anything can be...
Financial Advisor BrandingFinancial advisor branding is crucial to attracting clients and fully monetizing your firm. If yours is a wealth management firm, “wealth” likely should be in the name of your company. If yours is primarily an asset manager, lender, or...
Food and Beverage BrandingFood and beverage branding can require much consideration (and money). Memorable food and beverage products and their brands can focus on the flavor, the ingredients, the preparation method, or the effect that the products deliver.Unless you...
Branding for the Home Improvement IndustryChoosing domain names and making branding choices can be driven by many things, including increases in online searches and overall business trends. We like to look at various industries and categories to see where there might...
