Branding for the Home Improvement Industry

Choosing domain names and making branding choices can be driven by many things, including increases in online searches and overall business trends. We like to look at various industries and categories to see where there might be a good fit between the domain names we offer and potential needs in the marketplace.

Despite recent setbacks, the home improvement and housewares industries experienced strong growth in 2020. “In August 2020, 74.2 million consumers completed a home remodel job in the last year, an increase by nearly 20% compared to the same period last year,” according to an article on It goes on to say that sites in the retail home furnishings category experienced record-high visits in 2020, reaching 133 million U.S. unique visitors in May. Online spending in the furniture, appliances, and equipment category jumped to an all-time high of $12.1B in Q2 2020, according to The pandemic and increased time spent at home are considered to be great contributors to this surge in activity.

Home Improvement Industry Trends

Continued growth was expected to occur in 2021. “Annual expenditures for renovation and repair of the owner-occupied housing stock are expected to rise from about their current level of $332 billion to $337 billion by the latter half of 2021,” according to the Leading Indicator of Remodeling Activity (LIRA), which is released by the Remodeling Futures Program at The Harvard Joint Center for Housing Studies. LIRA reports projected “annual growth in renovation and repair spending of 4.1% by the first quarter of 2021, with gains softening to 1.7% by the third quarter.”

Domains for the Home Improvement Industry

If you are branding and choosing a domain name for a business, product, or service in the home improvement industry, consider the phrases people will use in online searches, and names that could be easily remembered.

In looking at some of the domain names that we offer, we see exciting possibilities for these:

Some of these domain names could be used to drive traffic to an existing site, while others could easily be used as business names or information sites that cover a product category.

To see our full offering of domain names, visit We offer ultra-premium brand domain names at



For more on branding, see our Branding Blog.

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